Search Engine Optimization(SEO)
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Social Media Optimization(SMO)
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity..
Social Media Marketing(SMM)
Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.
Pay Per Click(PPC)
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically..
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action..
Digital PR is a tactic used by brands to increase their online presence through building relationships with key content writers and online journalists to gain ‘press hits’, or citations, and high quality backlinks.